Guest engagement is the heartbeat of any successful event. Yet, many event planners focus so much on logistics - venue, catering, decor - that they forget the one thing that keeps guests truly invested: engagement. A well-decorated event with a top-tier menu might look great, but if guests feel like mere spectators, they’ll disconnect. That’s

Every event planner wants to deliver the perfect event. Meticulous attention is paid to every detail - from the lighting and floral design to food curation and seating arrangements. Yet, even with flawless logistics, a surprising number of events end up feeling…. flat. Why? Because one critical element is often underestimated or, worse, overlooked altogether: